Client: National Educational Platform
The Challenge: Their email newsletters had a “one-size-fits-all” approach, leading to high unsubscribe rates and low engagement.
Our AI Strategy: We integrated AI-Driven Content Personalization. Every subscriber received a different email version based on their past course interests and reading behavior.
The Results:
- 45% Email Open Rate (Industry average is 18%).
- 60% Boost in course enrollments via email.
- Zero increase in marketing staff; the AI handled all segments.
